Uncertainty = Opportunity
How top brands build resilience in the face of massive instability
- Fall 2020 Update
The Top 100 Most Powerful Brands of 2020
Take an in-depth look at where brands stood before coronavirus swept across the globe, and how quick reactions and perceptive consumer understanding will give some brands solid competitive advantage into the future.
- Winning the Day
The Essential Brand Rises
Far more than necessities or consumer staples, essential brands adapt to fulfill our emotional and functional needs in the face of crisis.
- Fall 2020 update
A message from our CEO
Few moments in our lives, careers and even mankind’s past are truly remarkable. The 2020 pandemic is our moment. Disease and uncertainty have halted life in every corner of society, reshaping and reorganizing economies and ecosystems over one of the shortest periods in history.
- Brand as asset
Invest in your brand. Invest in your future.
Understanding Brand Value Creation
- CMO FIELD GUIDE
Advice for CMOs today
How CMOs can make decisive moves while protecting brand value.
- Top 100 Resources
Top Brands Resources
- Press Release
- Shareable Downloads
